ingapore is about to get a taste of the future, served with a sprinkle of edible flowers and a strong dose of environmental consciousness. Ajinomoto Co., Inc., the renowned Japanese food and biotechnology leader, is making a splash in the local scene with its lifestyle brand Atlr.72® and a truly unique offering: the “Flowering Ice Cream.”
This isn’t your average ice cream truck experience. Rolling into Bugis Junction from March 28th to April 16th, 2025, the Atlr.72® food truck is a vibrant mobile pop-up with a mission that extends far beyond satisfying sweet cravings. This innovative venture is a collaboration with Finnish startup Solar Foods, and the star of the show is Solein® – a revolutionary protein cultivated from air and renewable electricity.
Where Ice Cream Meets Art and Advocacy
The Atlr.72® food truck is a feast for the eyes, mirroring the thoughtful philosophy behind the brand. Its charming retro design, split in a playful yet striking half-pink and half-teal, immediately draws attention. Emblazoned with the hopeful slogan, “May your future be on a beautiful Earth,” the truck hints at the deeper purpose behind these frozen delights.
Each cup of Flowering Ice Cream is more than just a dessert; it’s an edible work of art with a message. Delicately topped with edible floral arrangements and whimsical bird-shaped 3D cookies, the ice cream serves as a tangible reminder of nature’s beauty and fragility. Even the subtle yellow hue of the ice cream carries significance, derived naturally from carotenoids present in Solein®, a nod to the “earth” element in Chinese philosophy.
Three Flavors, One Vision for a Better Planet
Located at Bugis Junction’s Level 1 Event Space, the Atlr.72® truck invites both ice cream aficionados and eco-conscious individuals to sample its trio of distinctive flavors. Priced at SGD 7 for a single scoop and SGD 13 for a double, the offerings cater to various preferences:
- Vanilla with Mochi (Contains dairy): A classic, silky-smooth vanilla base complemented by the delightful chewiness of soft mochi pieces.
- Chocolate with Lemon Peel (Non-dairy): A rich and decadent chocolate ice cream crafted with creamy coconut milk, brightened by the zesty notes of lemon peel.
- Salty Caramel with Nuts (Non-dairy): A luscious oat milk base elevated by the satisfying crunch of macadamia nuts and a perfectly balanced salty-sweet caramel swirl.
Sweetening the Deal: Promotions and Future Possibilities
To celebrate its launch, Atlr.72® is offering a tempting promotion. Customers can enjoy $3 off a Double Scoop by simply quoting the promo code “atlr72fi03” at the truck. This limited-time offer allows for one redemption per customer.
For those who opt for the double scoop indulgence, there’s an extra treat in store: a lucky draw where participants stand a chance to win a limited-edition parasol thoughtfully designed by Atlr.72®.
The arrival of Ajinomoto’s Atlr.72® Flowering Ice Cream truck in Singapore marks an exciting intersection of culinary innovation and environmental advocacy. By introducing a novel protein source like Solein® in a visually appealing and delicious format, Atlr.72® is not just offering a sweet treat, but also sparking conversations about sustainable food choices and our collective responsibility towards a healthier planet. Be sure to visit Bugis Junction before April 16th to experience this unique and meaningful ice cream adventure.
